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Strategy that COMMUNICATES YOUR MESSAGE  •  Identity thaT'S premium and distinct  •  WEB DESIGN that converts without noise

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BRANDS
with a SOUL

Brand Strategist & Creative Director for Businesses Ready to Grow

I build brands and websites that make your business stand out, communicate its value and give people a reason to choose you over the competition. Because if you're brilliant at what you do, your branding should be making that obvious.

Sand

Brand Strategy, Creative Direction & Design Services

Brand
Strategy

Strategic positioning that communicates your value and gives people a reason to choose you.

Brand Identity
Design

Strategy-led identity systems that build recognition, communicate value and set you apart.

Website
Design

Conversion-focused websites that build trust, qualify leads and drive enquiries.

Packaging
Design

Packaging that gets noticed, picked up, understood and purchased.

Fitout Design & Creative Direction

Brand-led fitout concepts and creative direction that bring your identity into a physical space, ready for your fitout team to bring to life.

Custom
Illustration

Custom illustrations that add personality, tell your story and make your business instantly recognisable.

Jasmine Sotiropoulos, creative director of ReWorded

MORE THAN
JUST PRETTY BRANDING

Why Strategic Branding Changes How People See Your Business

You can be absolutely brilliant at what you do, but if your business looks like the cheaper option, why would someone pay you more?
 

Branding plays a huge role in how people perceive your business, what they think you're worth and how confident they feel spending money with you. My job is to make sure what people see reflects the actual value of what you're offering.

Jasmine Sotiropoulos, creative director of ReWorded

Brand Strategy & Creative Direction Portfolio

VIEW ALL

Jasmine Sotiropoulos, creative director of ReWorded

-FEATURED WORK

VIEW ALL

Minimalist brand identity design for The Designer Drinks Co., featuring refined typography, neutral tones and a premium editorial aesthetic.
Stuffin Muffin brand identity featuring bold blue graphics, playful typography and nostalgic black and white imagery.
Breathation brand identity featuring a warm earthy colour palette, custom logo and minimal wellness-inspired design.

Brand Strategy, Brand Identity & Creative Direction

01 / THE THINKING

Brand Strategy

Before we make anything look good, we figure out what makes your business worth choosing. From positioning and audience insights to messaging and market differentiation, this is where we give your brand a reason to exist beyond looking pretty.

Explore Brand Strategy

02 / THE EXPRESSION

Brand Identity

This is where the thinking becomes something people can see, recognise and remember. From your logo and typography to colours and visual details, I create brand identities that look the part and communicate what your business is really about.

Explore Brand Identity

03 / THE BIGGER PICTURE

Creative Direction

A strong brand doesn't stop at a logo. I develop and guide the bigger creative vision, making sure everything from your website and packaging to campaigns and physical spaces feels connected, considered and unmistakably yours.

Explore Creative Direction

TRUSTED BY

What Clients Say
About Working With Me

"Highly recommend to any organisation looking for design that is thoughtful, impactful, and grounded in real storytelling."

- Samey -
Street Industries

"My only wish is that I had another project she could work on!"

- Larissa -
Project Twenty Four

Ok stop it! I have been waiting all day not concentrating at work at all and I actually can't breathe with how good it is!!

- Dee -
Talk Dirty Co

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